Social media is all about creating relationships, so it’s crucial to find the unique value —or social “currency”— you will provide when you interact with your audience. It could be real twitter followers help business creating a sense of control or a feeling of belonging, or providing a utility. Whatever it is, your social currency will differentiate your message and your strategy. Brands can use currency-centered planning to guide their social strategy development and align it with their overarching brand strategy.